Powerspace

After the succes of the PowerBarbecues in our former office in Poble Nou, Powerspace has organized last thursday, april the 12th, the very first PowerAfterwork. No terrasse, but a great bar (Lexignton, Calle Muntaner) with a private space, free drinks and food !

We would like to thank the 80+ people who joined us for this first event, from 7.00 PM to much later in the night for some of them !

The main goal of these PowerAfterwork really is Networking in the internet industry in Barcelona. This includes people working near Barcelona for e-commerce sites, online marketing agencies, start ups… looking for contacts or new opportunities. Even though the percentage of french people is still high, our goal is to make PowerAfterworks more and more how Barcelona is, with both locals and international people.

Thanks to the success of the first edition, we are happy to set a new event in less than 3 months. See you there !

Far from performance based marketing campaigns Powerspace does for its clients, our company gets into pure branding actions in spain while officially launching very soon its operations on this market !

Powerspace will support for the whole 2012 Spanish Clio Cup championship the car n°15 from the team Milan Compétition, driven by G. Lafond. This championship organized by V-Line Org and Renault Sport consists into 12 races divided in 6 meeting, each race counting for the annual classification. The first meeting of the 2012 season took place last weekend, in Los Arcos (Navarra), Powerspace’s car finishing 10th and 11th of both races out of 22 drivers. Promising for the rest of the season.

Besides the very good media coverage this championship has in spain, including 6 TV reports on “Mas que Coche” on Telecinco, web and press coverage, we believe that  speed, power, competition, precision, attention to details, are values that match Powerspace identity.

More details and results will follow on Powerspace blog.

We are proud to present today our new Barcelona offices, located in the heart of the city, on Avenida Diagonal 401. This office space can receive up to 40 people, which will let us a nice margin for growth !

Powerspace’s team was in Madrid this week for the OMExpo, the Spanish Online Marketing Expo that took place the 16th and 17th of March at the ITEMA conference center. This year the E-commerce España was also organized at the same time with a lot of ecommerce related companies and conferences, empowering the overall event.

These two days in Madrid have been very exciting and productive, meeting about 15 potential publishers, making new contacts and re-activating older ones in order to properly launch Powerspace’s operations in Spain in the coming Months.

We have been surprised to see so many french companies there, giving the confirmation that the iberic market is still hot both for ecommerce site and online marketing companies that want to expend to new markets : Maximiles, Mediastay, Permission Lead, Public Idee, Netaffiliation, Effiliation, Hi-Media, come&Stay…

In terms of Email Marketing, we had feedbacks from various publishers and agencies reporting that the market has began to be more difficult over the past months in terms of Open Rates, with a lot of deliverability problems (especially on hotmail) and overall campaign performance issues.

We also had the opportunity to assist to the speach of Jacques-Antoine Granjon, Vente-Privee.com‘s founder and Internet superstar in France. M. Granjon gave a great speach about the evolution of habits and behaviours about internet and ecommerce, from the mid-90ies to the futur years where “a big part of the ecommerce sales will come from smartphone”. He also underlined the three pilars of ecommerce and Vente-Privee’s success, IT, Logistics and Customer Service and focused on the importance of Innovation and having a Long-term vision, with no interest in creating short term value, like stock market often push for.

Congratulation to the organizers, the event has been a great success, with a lot of people and great conferences. We will be back next year for sure !

Jacques-Antoine Granjon, Vente-Privee.com founder at OMExpo, Madrid, March 17th

We are very happy to finally introduce our new corporate identity, two and half year after creating the company and the previous logo. Modernity, Dynamism, Focus, Power and Innovation are the main Keywords that define Powerspace and that we wanted to be represented in the new logo.

This new identity reinforce the actual and future positionning of the company as Technology Marketing Agency, that focus on Email Marketing and Display Advertising.

New logo from cubedesigners agency

Powerspace stamp, from Vistaprint

Moo.com business cards

I received this week an Email from Air France / Flying Blue that particularly cought my attention. More than the bad typo in the Subject Line, I was really surprised to receive a message aimed to Marathonians, asking questions about the coming Paris Marathon.

I am an Air France client, I did the Paris marathon last year, and I live in Barcelona, which is far enough from Paris to fly there. Wow, I am the perfect target for that message ! If I hadn’t lost motivation for such crazy runs, I may have had purchased a flight straight from the click using the discount they offer me.

So Is this finally the perfect one-to-one communication that Air France and its agency are just doing? I still wonder if the message was aimed to be sent only to Air France customers that did the Paris Marathon last year and don’t live in Paris ? That would just be a few hundreds or thousands of people… Or maybe it was just a regular campaign using the Paris Marathons sponsorship as an excuse to promote Paris to a much broader audience ?

I bet the reality is the second guess, as Air France is the official partner of this marathon. In addition, I don’t see how Air France could know I did that race last year ? or even know I’m a runner ? I don’t see them either purchasing such information to the Paris marathon organization and develop such a complex targeted campaign for just hundreds of recipients. Could it be just an additional data matching ? Did they merge their database with other databases? I guess I won’t find out by myself…

However, this make me imagine how efficient must be an email marketing campaign when the advertiser get such a granular and specific level of information about its opt’in users. Just hundreds of emails sent may create the response rate of tens of thousands ! This would have to come with an amazing level of automation and automatic rules and personalization, but this is where email marketing need to tend towards !

Although I won’t go to the Paris Marathon this year, I would really like to have the answer about what is behind this campaign ? Anyone know the CRM manager at air France ?

Good run, or flight.

Campaign details

From line : Flying Blue
Subject Line : Marathonien(ne)s, êtres-vous prêts pour le rendez-vous de Paris ?
(Marathonians, are you ready for the Paris one ?)

For the complete creative, here is the Mirror page link

We are happy to post our first official pics of our New office in Poble Nou, Barcelona !  more on our Flickr page

Photo set by a-mas : www.a-mas.com